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Computer information systems and strategic corporate planning
Mockler, Robert J. - In: Business horizons 30 (1987) 3, pp. 32-37
Persistent link: https://www.econbiz.de/10003633435
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How to write a winning business plan
Schilit, W. Keith - In: Business horizons 30 (1987) 5, pp. 13-22
Persistent link: https://www.econbiz.de/10003670801
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The failure of strategic planning
Lauenstein, Milton C. - In: Business horizons 6 (1986) 4, pp. 75-80
Persistent link: https://www.econbiz.de/10003614788
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Linking corporate culture to strategic planning
Deshpandé, Rohit; Parasuraman, A. - In: Business horizons 29 (1986) 3, pp. 28-37
Persistent link: https://www.econbiz.de/10003525126
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How to compete effectively against low-cost competitors
Berman, Barry - In: Business horizons 58 (2015) 1, pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
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The rediscovery of the marketing concept
Webster, Frederick E. - In: Business horizons 31 (1988) 3, pp. 29-39
Persistent link: https://www.econbiz.de/10001062635
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Strategic planning: fulfilling the promise
Rosenberg, Larry J. - In: Business horizons 28 (1985) 4, pp. 54-62
Persistent link: https://www.econbiz.de/10001024877
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Planning and performance : a new look at an old question
Ramanujam, Vasudevan - In: Business horizons 30 (1987) 3, pp. 19-25
Persistent link: https://www.econbiz.de/10001045117
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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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The collaborative approach to marketing
Rosenberg, Larry J.; West, James H. van - In: Business horizons 27 (1984) 6, pp. 29-35
Persistent link: https://www.econbiz.de/10003664506