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Competition and product management : can the product life cycle help?
Onkvisit, Sak; Shaw, John J. - In: Business horizons 29 (1986) 4, pp. 51-62
Persistent link: https://www.econbiz.de/10003644686
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Brand franchise extension: new product benefits from existing brand names
Tauber, Edward M. - In: Business horizons 24 (1981) 2, pp. 36-41
Persistent link: https://www.econbiz.de/10003692105
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The emerging new product development industry
Tauber, Edward M. - In: Business horizons 16 (1973) 2, pp. 5-10
Persistent link: https://www.econbiz.de/10003692111
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When entering growth markets, are pionners better than poachers?
Schnaars, Steven P. - In: Business horizons 29 (1986) 2, pp. 27-36
Persistent link: https://www.econbiz.de/10003673896
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Product rejuvenation strategies
Lazer, William; Luqmani, Mushtaw; Quracshi, Zahir - In: Business horizons 27 (1984) 6, pp. 21-28
Persistent link: https://www.econbiz.de/10003620653
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Managing the risk of new product development
MacIntyre, Shelby H.; Statman, Meir - In: Business horizons 25 (1982) 3, pp. 51-55
Persistent link: https://www.econbiz.de/10003622393
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Ten new product successes for the 1970s
Blackman, A. Wade - In: Business horizons 15 (1972) 3, pp. 5-15
Persistent link: https://www.econbiz.de/10003494398
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Value-based strategies for industrial products
Forbis, John L.; Mehta, Nitin T. - In: Business horizons 24 (1981) 3, pp. 32-41
Persistent link: https://www.econbiz.de/10003550277
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Strategies for new product development
Crawford, C. Merle - In: Business horizons 15 (1972) 6, pp. 49-58
Persistent link: https://www.econbiz.de/10003520631
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Financial ABCs of test-marketing
Fox, Harold W. - In: Business horizons 29 (1986) 5, pp. 63-70
Persistent link: https://www.econbiz.de/10003552553