Narrow search
Showing 1 - 4 of 4
Cover Image
DOING BUSINESS ONLINE - A Manager's Primer in Electronic Commerce - Just what is this sensational new marketing and communications medium that may be revolutionizing business as we...
Urbaczewski, Andrew; Jessup, Leonard M.; Wheeler, Bradley C. - In: Business horizons 41 (1998) 5, pp. 5-16
Persistent link: https://www.econbiz.de/10006198137
Cover Image
From avatars to mavatars : the role of marketing avatars and embodied representations in consumer profiling
Mennecke, Brian E.; Peters, Anicia - In: Business horizons 56 (2013) 3, pp. 387-397
Persistent link: https://www.econbiz.de/10009757914
Cover Image
Marketing avatars revisited : a commentary on facial recognition and embodied representations in consumer profiling
Harrison, Andrew; Mennecke, Brian; Peters, Anicia - In: Business horizons 57 (2014) 1, pp. 21-26
Persistent link: https://www.econbiz.de/10010243476
Cover Image
From avatars to mavatars: The role of marketing avatars and embodied representations in consumer profiling
Mennecke, Brian E.; Peters, Anicia - In: Business horizons 56 (2013) 3, pp. 387-397
Persistent link: https://www.econbiz.de/10010108181