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Business horizons
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ECONIS (ZBW)
116
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1
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
2
Jumpstarting the use of social technologies in your organization
Guinan, Patricia J.
;
Parise, Salvatore
;
Rollag, Keith
- In:
Business horizons
57
(
2014
)
3
,
pp. 337-347
Persistent link: https://www.econbiz.de/10010359483
Saved in:
3
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
4
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
5
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
6
Using social media to report financial results
Meyer Alexander, Raquel
;
Gentry, James K.
- In:
Business horizons
57
(
2014
)
2
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
Saved in:
7
Corporate communication, sustainability, and social media : it's not easy (really) being green
Reilly, Anne H.
;
Hynan, Katherine A.
- In:
Business horizons
57
(
2014
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10010433289
Saved in:
8
Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
9
Stealing thunder as a crisis communication strategy in the digital age
Lee, Sang Yeal
- In:
Business horizons
63
(
2020
)
6
,
pp. 801-810
Persistent link: https://www.econbiz.de/10012388422
Saved in:
10
Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke
(
interviewee
);
Laufer, Daniel
(
interviewer
)
- In:
Business horizons
62
(
2019
)
3
,
pp. 343-345
Persistent link: https://www.econbiz.de/10012024127
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