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ECONIS (ZBW)
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1
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
2
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
3
Using social media to report financial results
Meyer Alexander, Raquel
;
Gentry, James K.
- In:
Business horizons
57
(
2014
)
2
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
Saved in:
4
Corporate communication, sustainability, and social media : it's not easy (really) being green
Reilly, Anne H.
;
Hynan, Katherine A.
- In:
Business horizons
57
(
2014
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10010433289
Saved in:
5
Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
6
Stealing thunder as a crisis communication strategy in the digital age
Lee, Sang Yeal
- In:
Business horizons
63
(
2020
)
6
,
pp. 801-810
Persistent link: https://www.econbiz.de/10012388422
Saved in:
7
Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke
(
interviewee
);
Laufer, Daniel
(
interviewer
)
- In:
Business horizons
62
(
2019
)
3
,
pp. 343-345
Persistent link: https://www.econbiz.de/10012024127
Saved in:
8
Exploring the effectiveness of creating regulatory fit in crisis communications : can it change perceptions of media coverage during a crisis?
Avnet, Tamar
;
Laufer, Daniel
- In:
Business horizons
58
(
2015
)
2
,
pp. 149-156
Persistent link: https://www.econbiz.de/10010497519
Saved in:
9
The value of communication during a crisis : insights from strategic communication research
Coombs, W. Timothy
- In:
Business horizons
58
(
2015
)
2
,
pp. 141-148
Persistent link: https://www.econbiz.de/10010497521
Saved in:
10
Roadmapping : (missed) opportunities to overcome strategic challenges
Siebelink, Remco
;
Hofman, Erwin
;
Halman, Johannes I. M.
; …
- In:
Business horizons
64
(
2021
)
4
,
pp. 501-512
Persistent link: https://www.econbiz.de/10012590515
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