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Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.; Cobbs, Joe B.; Turner, Brian A. - In: Business horizons 59 (2016) 2, pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
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Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel; Paniagua, Jordi - In: Business horizons 59 (2016) 2, pp. 185-192
Persistent link: https://www.econbiz.de/10011451887
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Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.; Parent, Michael; Berthon, Pierre R.; … - In: Business horizons 53 (2010) 3, pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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Using social media to report financial results
Meyer Alexander, Raquel; Gentry, James K. - In: Business horizons 57 (2014) 2, pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
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Corporate communication, sustainability, and social media : it's not easy (really) being green
Reilly, Anne H.; Hynan, Katherine A. - In: Business horizons 57 (2014) 6, pp. 747-758
Persistent link: https://www.econbiz.de/10010433289
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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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Stealing thunder as a crisis communication strategy in the digital age
Lee, Sang Yeal - In: Business horizons 63 (2020) 6, pp. 801-810
Persistent link: https://www.econbiz.de/10012388422
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Global crisis communications in a world of social media : an interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF
Schmidt, Anke (interviewee); Laufer, Daniel (interviewer) - In: Business horizons 62 (2019) 3, pp. 343-345
Persistent link: https://www.econbiz.de/10012024127