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Is dual language marketing socially responsible?
Glassman, Myron
;
Glassman, Aaron
- In:
Business horizons
60
(
2017
)
4
,
pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
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Mission Statements: Are They Smoke and Mirrors? - Unless you can back up lofty goals and boasts, simple may be better when it comes to crafting a mission statement -- If you really...
Bartkus, Barbara
;
Glassman, Myron
;
McAfee, R.Bruce
- In:
Business horizons
43
(
2000
)
6
,
pp. 23-28
Persistent link: https://www.econbiz.de/10006184341
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"Customers For Life": Does It Fit Your Culture?
Deadrick, Diana L.
;
McAfee, R.Bruce
;
Glassman, Myron
- In:
Business horizons
40
(
1997
)
4
,
pp. 11-16
Persistent link: https://www.econbiz.de/10006204583
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