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The fail-safe salesman
Reynolds, William H. - In: Business horizons 9 (1966) 2, pp. 19-26
Persistent link: https://www.econbiz.de/10003662138
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Research's place in the marketing budget
Parasuraman, A. - In: Business horizons 26 (1983) 2, pp. 25-29
Persistent link: https://www.econbiz.de/10003647621
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Personality measures and market segmentation
Engel, James F.; Kollat, David T.; Blackwell, Roger D. - In: Business horizons 12 (1969) 3, pp. 61-70
Persistent link: https://www.econbiz.de/10002119699
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International marketing research : a global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C. - In: Business horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
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Ethics in marketing research
Bezilla, Robert; Haynes, Joel B.; Elliott, Clifford - In: Business horizons 19 (1976) 2, pp. 83-86
Persistent link: https://www.econbiz.de/10003492016
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Financial ABCs of test-marketing
Fox, Harold W. - In: Business horizons 29 (1986) 5, pp. 63-70
Persistent link: https://www.econbiz.de/10003552553
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Two-way television: a tool new product research
Bushmann, F. Anthony; Robinson, Richard - In: Business horizons 24 (1981) 4, pp. 69-75
Persistent link: https://www.econbiz.de/10003506878
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Guidelines for export market research
Cavusgil, S. Tamer - In: Business horizons 28 (1985) 6, pp. 27-33
Persistent link: https://www.econbiz.de/10003509627
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Uncovering the message from the mess of big data
Bendle, Neil T.; Wang, Xin - In: Business horizons 59 (2016) 1, pp. 115-124
Persistent link: https://www.econbiz.de/10011422876