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ECONIS (ZBW)
161
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1
Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.
;
Milne, George R.
;
Andonova, Yana G.
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
Saved in:
2
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
3
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
4
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
5
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
6
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
7
Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany
;
Salle, Audrey
;
Tripp, Thomas M.
- In:
Business horizons
58
(
2015
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
Saved in:
8
Social media and human need satisfaction : implications for social media marketing
Zhu, Yu-Qian
;
Chen, Houn-Gee
- In:
Business horizons
58
(
2015
)
3
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011286499
Saved in:
9
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
10
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
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