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Absatz
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Business horizons
Working paper / National Bureau of Economic Research, Inc.
72
NBER working paper series
62
NBER Working Paper
61
Journal of marketing
54
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
31
Journal of business research : JBR
30
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Discussion paper / Centre for Economic Policy Research
27
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
27
Esomar congress
24
Europäische Hochschulschriften / 5
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Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
22
International journal of forecasting
21
American journal of agricultural economics
20
Management science : journal of the Institute for Operations Research and the Management Sciences
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
20
Advances in business and management forecasting
19
CESifo working papers
19
European journal of marketing : EJM
19
Arbeitspapier / Institut für Marketing, Universität Mannheim
17
Jahrbuch der Absatz- und Verbrauchsforschung
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IO-Management-Zeitschrift
16
Journal of business economics : JBE
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SpringerLink / Bücher
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Working paper
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IO : Management-Zeitschrift industrielle Organisation
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing : ZFP ; journal of research and management
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The review of economics and statistics
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Combined proceedings (Spring Conference + Fall Conference)
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Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
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Economics letters
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Absatzwirtschaft
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European journal of operational research : EJOR
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International journal of production economics
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ECONIS (ZBW)
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1
Is the cold war a marketing problem?
Morris, Michael H.
- In:
Business horizons
28
(
1985
)
6
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003635382
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2
The consequentiality index : the key to marketing success
Naimark, George M.
- In:
Business horizons
29
(
1986
)
1
,
pp. 39-40
Persistent link: https://www.econbiz.de/10003637732
Saved in:
3
Pricing as creative marketing
Nagle, Thomas
- In:
Business horizons
26
(
1983
)
4
,
pp. 14-19
Persistent link: https://www.econbiz.de/10003638461
Saved in:
4
Hang on to the marketing concept!
Parasuraman, A.
- In:
Business horizons
24
(
1981
)
5
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003647618
Saved in:
5
Ten distribution myths
Pearson, Michael M.
- In:
Business horizons
24
(
1981
)
3
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003649065
Saved in:
6
Distribution management : failures and solutions
Jeffries jr., Robert S.
- In:
Business horizons
17
(
1974
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10003061532
Saved in:
7
The misuse of marketing: an American tragedy
Bennett, Roger C.
;
Cooper, Robert G.
- In:
Business horizons
24
(
1981
)
6
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003488327
Saved in:
8
Round 2 in international business
Vogel, Peter P.
- In:
Business horizons
11
(
1968
)
4
,
pp. 57-62
Persistent link: https://www.econbiz.de/10003700728
Saved in:
9
The collaborative approach to marketing
Rosenberg, Larry J.
;
West, James H. van
- In:
Business horizons
27
(
1984
)
6
,
pp. 29-35
Persistent link: https://www.econbiz.de/10003664506
Saved in:
10
Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C.
- In:
Business horizons
23
(
1980
)
3
,
pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
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