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Why not exploit dual marketing?
Quelch, John A. - In: Business horizons 30 (1987) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10001062642
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Marketing the premium product
Quelch, John A. - In: Business horizons 30 (1987) 3, pp. 38-45
Persistent link: https://www.econbiz.de/10001045115
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Consumer promotions in service marketing
Lovelock, Christopher H.; Quelch, John A. - In: Business horizons 26 (1983) 3, pp. 66-75
Persistent link: https://www.econbiz.de/10003620493
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The Mass Marketing of Luxury - Four distinct circles of management practice, implemented together, can ensure the success of a luxury brand in the global marketplace
Nueno, Jose Luis; Quelch, John A. - In: Business horizons 41 (1998) 6, pp. 61-68
Persistent link: https://www.econbiz.de/10006196544
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Country Managers in Transitional Economies: The Case of Vietnam
Quelch, John A.; Dinh-Tan, Christine M. - In: Business horizons 41 (1998) 4, pp. 34-40
Persistent link: https://www.econbiz.de/10006198959