Why not exploit dual marketing?
John A. Quelch
| Year of publication: |
1987
|
|---|---|
| Authors: | Quelch, John A. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 30.1987, 1, p. 52-60
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Konsumgütermarketing | Consumer goods marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001062642