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ECONIS (ZBW)
643
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1
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
2
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
3
Toward a compelling customer touchpoint architecture
Dhebar, Anirudh
- In:
Business horizons
56
(
2013
)
2
,
pp. 199-205
Persistent link: https://www.econbiz.de/10009732760
Saved in:
4
Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
Saved in:
5
The branding challenges of Asian manufacturing firms
Birnik, Andreas
;
Birnik, Anna-Karin
;
Sheth, Jagdish N.
- In:
Business horizons
53
(
2010
)
5
,
pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
Saved in:
6
B2B branding : a financial burden for shareholders?
Ohnemus, Lars
- In:
Business horizons
52
(
2009
)
2
,
pp. 159-166
Persistent link: https://www.econbiz.de/10003855809
Saved in:
7
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Saved in:
8
Five trademark law strategies for managing brands
Lemper, Timothy A.
- In:
Business horizons
55
(
2012
)
2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009522410
Saved in:
9
Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya
;
Hodis, Monica
; …
- In:
Business horizons
58
(
2015
)
3
,
pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
Saved in:
10
Designing branded mobile apps : fundamentals and recommendations
Zhao, Zhenzhen
;
Balagué, Christine
- In:
Business horizons
58
(
2015
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10011286505
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