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Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara; Cabiddu, Francesca; Evaristo, … - In: Business horizons 57 (2014) 6, pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
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Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya; Hudson, Sarah; Jin, Gewen - In: Business horizons 61 (2018) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
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Corporate social responsibility and employee volunteerism : what do the best companies do?
Cycyota, Cynthia S.; Ferrante, Claudia J.; Schroeder, … - In: Business horizons 59 (2016) 3, pp. 321-329
Persistent link: https://www.econbiz.de/10011488395
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Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan; Berthon, Pierre R.; Rabinovich, Tamara - In: Business horizons 60 (2017) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
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Risky business : taking a stand on social issues
Weinzimmer, Laurence G.; Esken, Candace A. - In: Business horizons 59 (2016) 3, pp. 331-337
Persistent link: https://www.econbiz.de/10011488397
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Unpeel the layers of trust! : a comparative analysis of crowdfunding platforms and what they do to generate trust
Ferreira, Valeria; Papaoikonomou, Eleni; Terceño, Antonio - In: Business horizons 65 (2022) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10012939469
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Strategic personal branding : and how it pays off
Rangarajan, Deva; Gelb, Betsy D.; Vandaveer, Amy - In: Business horizons 60 (2017) 5, pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
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Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi; Heinberg, Martin; Huang, Xuan; Eisingerich, … - In: Business horizons 66 (2023) 4, pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger; McManus, Kristy - In: Business horizons 58 (2015) 5, pp. 539-549
Persistent link: https://www.econbiz.de/10011349251