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Business strategy and the environment
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ECONIS (ZBW)
134
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1
The competition between private label and national
brand
through the signal of Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
2
The influence of greenwashing practices on
brand
attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
3
The effects of green
brand
image on
brand
loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
4
Does green
brand
positioning translate into green purchase intention? : a mediation-moderation model
Mehraj, Danish
;
Qureshi, Ishtiaq Hussain
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3166-3181
Persistent link: https://www.econbiz.de/10013463203
Saved in:
5
Measuring the choice of environmental sustainability strategies in creating a competitive advantage
Walsh, Philip R.
;
Dodds, Rachel
- In:
Business strategy and the environment
26
(
2017
)
5
,
pp. 672-687
Persistent link: https://www.econbiz.de/10011699148
Saved in:
6
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
7
Exploring the relationship between environmental orientation and
brand
value : is there fire or only smoke?
First, Ivana
;
Khetriwal, Deepali Sinha
- In:
Business strategy and the environment
19
(
2010
)
2
,
pp. 90-103
Persistent link: https://www.econbiz.de/10003945117
Saved in:
8
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
9
Luxury hotels' green practices and consumer
brand
identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac
;
Vo-Thanh, Tan
;
Wang, Jianming
;
Nguyen, Ninh
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
Saved in:
10
Integrating behavioural and branding perspectives to maximize green
brand
equity : a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
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