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The efficacy of green package...
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Sustainable product
73
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73
Nachhaltige Entwicklung
44
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44
Environmental management
36
Umweltmanagement
36
Consumer behaviour
33
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25
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21
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green product innovation
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Dangelico, Rosa Maria
4
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Coelho, Arnaldo
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Dhir, Amandeep
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2
Iraldo, Fabio
2
Testa, Francesco
2
Achabou, Mohamed Akli
1
Adomako, Samuel
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Albino, Vito
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Balice, Azzurra
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Bang Nguyen Viet
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Business strategy and the environment
Journal of business research : JBR
660
The journal of brand management : an international journal
618
The journal of product & brand management
394
SpringerLink / Bücher
353
Journal of retailing and consumer services
339
Psychology & marketing
154
European journal of marketing : EJM
142
International journal of hospitality management
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Journal of Product & Brand Management
124
Marketing intelligence & planning
120
Journal of strategic marketing
118
Journal of marketing communications
116
Asia Pacific journal of marketing and logistics
113
Industrial marketing management : the international journal for industrial and high-tech firms
112
Journal of marketing
112
Journal of marketing research : JMR
112
Journal of advertising research
109
Journal of marketing management : MM
106
Springer eBook Collection
102
Journal of fashion marketing and management
100
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
90
Journal of the Academy of Marketing Science
89
The Trademark reporter
85
Marketing letters : a journal of research in marketing
81
Journal of promotion management : innovations in planning and applied research
80
Journal of international consumer marketing
79
Research
79
International journal of internet marketing and advertising : IJIMA
77
International journal of consumer studies
75
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : JPM
73
Cogent business & management
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Tourism management : research, policies, practice
72
International journal of advertising : the review of marketing communications
70
Marketing : ZFP ; journal of research and management
70
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ECONIS (ZBW)
76
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1
Does green
brand
positioning translate into green purchase intention? : a mediation-moderation model
Mehraj, Danish
;
Qureshi, Ishtiaq Hussain
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 3166-3181
Persistent link: https://www.econbiz.de/10013463203
Saved in:
2
The influence of greenwashing practices on
brand
attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
3
The effects of green
brand
image on
brand
loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
4
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
5
Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem
;
Bang Nguyen Viet
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
Saved in:
6
Luxury hotels' green practices and consumer
brand
identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac
;
Tan Vo Thanh
;
Wang, Jianming
;
Nguyen, Ninh
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
Saved in:
7
Integrating behavioural and branding perspectives to maximize green
brand
equity : a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
Saved in:
8
The competition between private label and national
brand
through the signal of Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
9
Shifting to green chemistry : the need for innovations in sustainability marketing
Iles, Alastair
- In:
Business strategy and the environment
17
(
2008
)
8
,
pp. 524-535
Persistent link: https://www.econbiz.de/10003795078
Saved in:
10
Environmental strategies and green product development : an overview on sustainability-driven companies
Albino, Vito
;
Balice, Azzurra
;
Dangelico, Rosa Maria
- In:
Business strategy and the environment
18
(
2009
)
2
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003820381
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