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THE PRICE OF OLYMPIC SUCCESS
Bertini, Marco; Crainer, Stuart - In: Business strategy review 23 (2012) 2, pp. 43-48
Persistent link: https://www.econbiz.de/10009983022
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THE RIGHT PRICE, AT THE RIGHT MOMENT, TO THE RIGHT CUSTOMER
Ham, Tim; Bertini, Marco - In: Business strategy review 24 (2013) 1, pp. 49-53
Persistent link: https://www.econbiz.de/10010104316
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THE PERILS OF POPULARITY
Bertini, Marco; Cabornero, Ricardo - In: Business strategy review 23 (2012) 1, pp. 51-56
Persistent link: https://www.econbiz.de/10009839961
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WHEN THE NAME IS THE GAME
Bertini, Marco; Gourville, John; Ofek, Elie - In: Business strategy review 22 (2011) 3, pp. 50-56
Persistent link: https://www.econbiz.de/10009263603
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PROFITING WHEN CUSTOMERS CHOOSE VALUE OVER PRICE
Hinterhuber, Andreas; Bertini, Marco - In: Business strategy review 22 (2011) 1, pp. 46-50
Persistent link: https://www.econbiz.de/10008898569