Herweg, Fabian; Müller, Daniel; Weinschenk, Philipp - 2016
We consider a brand manufacturer who can offer, next to its high-quality product, also a decoy good and faces … competition by a competitive fringe that produces low quality. We show that the brand manufacturer optimally provides a decoy good … optimal decoy good is designed such that the superior quality of the brand manufacturers’ main product and the unattractive …