This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers … that the demand-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of … conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than …

Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however …, limit the number of types to two options: high and low quality. Yet, production costs and quality both result from R …&D efforts and therefore are both uncertain. I characterize the optimal separating marketing mix (price and advertising) when …

interval that contains her actual type. Theory predicts that when facing a possibly naive receiver, the sender discloses an …, disclosure. Both theory and experimental data further suggest that imposing precision improves overall information transmission …