We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles …

We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e …-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a … natural experiment which eradicates a listing-level quality certificate for all listings because of a system glitch. Results …

if advertising markets are sufficiently thick. In turn, we study how disclosure affects the incentives of publishers to … competitiveness of advertising markets and the ability of platforms to profile consumers. We show that, even when most consumers multi …-home, the publishers may be worse off by outsourcing to the intermediary, in particular if they operate in thin advertising …

very low costs of cancelling an initiated purchase process. In a field experiment with more than 34,000 consumers, we find …

costs. We provide the first evidence on consumer valuation of fuel economy from a natural experiment. We examine the short …

We use an experiment to test whether consumers optimally acquire information on energy costs in appliance markets where …