accounting for assortment adjustments of national brands (NBs) in retail stores. Using a detailed dataset on the U.S. beef market … variety. PL introduction and PL-driven assortment changes of NBs impose a small effect on NB prices. In contrast, PLs strongly … cannibalize NB demand, and the assortment changes help steer consumers toward PLs, which imposes large negative effects on NB …

Assortment decisions are key strategic instruments for firms responding to local market conditions. We assess this … well as composition of assortment. We adopt a difference-in-differences strategy that exploits local variation in the … led the merging parties to reposition their assortment and increase average category prices. While the low-variety and low …