The present study aims to meet the need for a refinement of the consumer-based brand equity scale and to address the … limitations of the previous research on the subject. Based on previous measurements of brand equity, CBBE is conceptualized in … this study as a four-dimensional model consisting of brand awareness, brand association, perceived quality, and brand …

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their … potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose … among social networking sites as an act of brand identification. Social network users, unlike it is in real life, do not …

We provide an explanation for a frequently observed vertical restraint in ecommerce, namely that brand manufacturers …-quality product and limits the wholesale price a brand manufacturer can charge. If, however, the branded product is not available … price is salient in the store, this aligns the retailer's incentives with the brand manufacturer's interest to make quality …

We analyze structural state dependence in brand choice using variation from brand switching during stock-outs caused by … brand switching due to stock-outs. …

-income markets. These changes in export patterns imply that advanced economies become more specialized in "fast-fashion" - exporting …

Continued lobbying by high-end, American designers for intellectual property-type fashion design protection has … of EU case law and the increase in designer/mass-marketer collaborations. -- intellectual property rights ; fashion …