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The adoption decision for durable goods is intertemporal by definition. However, estimating utility and discount functions from revealed preference data using dynamic discrete choice models is difficult because of an inherent identification problem. To overcome this issue, we use stated...
Persistent link: https://www.econbiz.de/10012139042
ability, higher education, and brand loyalty facilitate a better understanding of the benefits of investments in fuel …
Persistent link: https://www.econbiz.de/10011976135
Psychology and economics (the mixture of which is known as behavioral economics) are two fundamental disciplines underlying marketing. Various marketing studies document the non-rational behavior of consumers, even though behavioral biases might not always be consistently termed or formally...
Persistent link: https://www.econbiz.de/10011762602
Traditionally, the choice-based conjoint analysis relies on the assumption of rational decision makers that use all available information. However, several studies suggest that people ignore some information when making choices. In this paper, we build upon recent developments in the choice...
Persistent link: https://www.econbiz.de/10011905195
deferral or no purchase at all), often referred to as choice overload. In a field experiment with a major chocolate brand …
Persistent link: https://www.econbiz.de/10014481041