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Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas (ed.) - 1999
Persistent link: https://www.econbiz.de/10000671983
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 3-30). 2007
Persistent link: https://www.econbiz.de/10003544555
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-46). 2001
Persistent link: https://www.econbiz.de/10001690251
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Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Herrmann, Andreas (ed.); Homburg, Christian (contributor) - 2000 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001434330
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-45). 1999
Persistent link: https://www.econbiz.de/10001444653