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Regan, William J.; Germann, Loraine - In: California management review 8 (1965) 1, pp. 73-82

Persistent link: https://www.econbiz.de/10002684400

Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65

Persistent link: https://www.econbiz.de/10003461464

Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 3-30). 2007

Persistent link: https://www.econbiz.de/10003544555

Baier, Daniel; Gaul, Wolfgang - In: Conjoint measurement : methods and applications, (pp. 47-65). 2007

Persistent link: https://www.econbiz.de/10003544577

Teichert, Thorsten; Shehu, Edlira - In: Conjoint measurement : methods and applications, (pp. 113-131). 2007

Persistent link: https://www.econbiz.de/10003544609

Elrod, Terry; Chrzan, Keith - In: Conjoint measurement : methods and applications, (pp. 133-144). 2007

Persistent link: https://www.econbiz.de/10003544611

Huber, Joel; Orme, Bryan; Miller, Richard - In: Conjoint measurement : methods and applications, (pp. 347-362). 2007

Persistent link: https://www.econbiz.de/10003544689

Anderson, Jamie L.; Markides, Constantinos; Kupp, Martin - In: California management review 52 (2009/10) 4, pp. 6-28

Persistent link: https://www.econbiz.de/10008653816

Gensch, Dennis; Staelin, Richard - In: California management review 15 (1972) 1, pp. 52-62

Persistent link: https://www.econbiz.de/10002228505

Kierulff jr., Herbert E. - In: California management review 15 (1972) 1, pp. 79-85

Persistent link: https://www.econbiz.de/10002210693