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~isPartOf:"California management review"
~isPartOf:"Conjoint measurement : methods and applications ; with 91 tables"
~person:"Day, George S."
~person:"Herrmann, Andreas"
~person:"Rothe, James T."
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Day, George S.
Herrmann, Andreas
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California management review
Conjoint measurement : methods and applications ; with 91 tables
Conjoint measurement : methods and applications
3
Journal of advertising research
3
Journal of marketing research : JMR
3
Gabler-Lehrbuch
2
Journal of business economics : JBE
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Finanzwirtschaft
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Journal of marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Problems in Canadian marketing : [papers]
1
Psychology & marketing
1
Springer eBook Collection / Business and Economics
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
West series on strategic market management
1
Wiley series in marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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ECONIS (ZBW)
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
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2
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
3
The reliability of input/output for marketing
Rothe, James T.
- In:
California management review
14
(
1972
)
4
,
pp. 75-81
Persistent link: https://www.econbiz.de/10002713620
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