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~isPartOf:"California management review"
~isPartOf:"Psychology & marketing"
~person:"Day, George S."
~person:"Herrmann, Andreas"
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Day, George S.
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California management review
Psychology & marketing
Conjoint measurement : methods and applications
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Journal of advertising research
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Conjoint measurement : methods and applications ; with 91 tables
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Springer eBook Collection / Business and Economics
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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West series on strategic market management
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Wiley series in marketing
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
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Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
2
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
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