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~isPartOf:"California management review"
~person:"Day, George S."
~person:"Herrmann, Andreas"
~person:"Hsu, Ming"
~person:"Kupp, Martin"
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California management review
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Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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The last frontier : market creation in conflict zones, deep rural areas, and urban slums
Anderson, Jamie L.
;
Markides, Constantinos
;
Kupp, Martin
- In:
California management review
52
(
2009/10
)
4
,
pp. 6-28
Persistent link: https://www.econbiz.de/10008653816
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3
Neuromarketing : inside the mind of the consumer
Hsu, Ming
- In:
California management review
59
(
2017
)
4
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011743507
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