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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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The reliability of input/output for marketing
Rothe, James T. - In: California management review 14 (1972) 4, pp. 75-81
Persistent link: https://www.econbiz.de/10002713620