//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"California management review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumerism : search for the c...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Organisatorischer Wandel
3
Organizational change
3
Innovation
2
Innovation management
2
Innovationsmanagement
2
Marketing management
2
Marketingmanagement
2
innovation management
2
Absatzplannung
1
Ambidextrous organization
1
Betriebliche Information
1
Betriebsplannung
1
Brand
1
Brand image
1
Competitive strategy
1
Contingency theory
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Firm growth
1
Führungsstil
1
Kontingenztheorie
1
Leadership style
1
Learning organization
1
Lernende Organisation
1
Markenartikel
1
Markenimage
1
Marktforschung
1
New product development
1
Organisationale Ambidextrie
1
Produktentwicklung
1
Scenario analysis
1
Strategic management
1
Strategisches Management
1
Szenariotechnik
1
Technischer Fortschritt
1
Technological change
1
Unternehmenswachstum
1
Viral marketing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Undetermined
3
Author
All
Aaker, David A.
7
Day, George S.
4
Schoemaker, Paul J.
2
Aaker, Jennifer L.
1
Shea, Gregory
1
Published in...
All
California management review
Journal of marketing
19
Journal of marketing research : JMR
12
MIT sloan management review
12
California management review : CMR
9
Harvard business review : HBR
8
Report / Marketing Science Institute
7
Journal of advertising research
5
Journal of the Academy of Marketing Science
5
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Strategy & Leadership
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
Business Horizons
3
Business horizons
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Long range planning : LRP ; international journal of strategic management
3
Operations research, Management science : OR MS ; the international literature digest
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Business strategy review
2
Consumer behavior : Theory and application
2
Journal of accounting & economics
2
Journal of business strategy
2
Journal of contemporary business
2
Management Science
2
Management science : journal of the Institute of Management Sciences ; application and theory
2
Marketing Science
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Report / Marketing Science Institute / Marketing Science Institute
2
Technological forecasting & social change : an international journal
2
The Jossey-Bass business & management series
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
1
Academy of Management journal : AMJ
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Win the brand relevance battle and then build competitor barriers
Aaker, David A.
- In:
California management review
54
(
2011/12
)
2
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
Saved in:
2
Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
Saved in:
3
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
4
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
5
Adapting to fast-changing markets and technologies
Day, George S.
;
Schoemaker, Paul J.
- In:
California management review
58
(
2016
)
4
,
pp. 59-77
Persistent link: https://www.econbiz.de/10011549295
Saved in:
6
Preparing organizations for greater turbulence
Schoemaker, Paul J.
;
Day, George S.
- In:
California management review
63
(
2021
)
4
,
pp. 66-88
Persistent link: https://www.econbiz.de/10012608383
Saved in:
7
Changing the work of innovation : a systems approach
Day, George S.
;
Shea, Gregory
- In:
California management review
63
(
2020
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10012309218
Saved in:
8
Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
Saved in:
9
How to select a business strategy
Aaker, David A.
- In:
California management review
26
(
1984
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10003461459
Saved in:
10
Organizing a strategic information scanning system
Aaker, David A.
- In:
California management review
25
(
1983
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003461483
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->