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Consumer innovators: The key to new product success
Robertson, Thomas S.
- In:
California management review
10
(
1967
)
2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10002703765
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Consumption behavior across ethnic categories
Dalrymple, Douglas J.
;
Robertson, Thomas S.
;
Yoshino, …
- In:
California management review
14
(
1971
)
1
,
pp. 65-70
Persistent link: https://www.econbiz.de/10002044853
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