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California management review
Marketing management : a quarterly business management publication of the American Marketing Association
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Louisiana State University. College of Business Administration. Division of Research. Occasional paper no. 15
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Service-logic innovations: how to innovate customers, not products
Michel, Stefan
;
Brown, Stephen Walter
;
Gallan, Andrew S.
- In:
California management review
50
(
2007/08
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003733779
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A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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