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~isPartOf:"California management review : CMR"
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California management review : CMR
Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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MARKETING - Advance Selling for Services
Shugan, Steven M.
;
Xie, Jinhong
- In:
California management review : CMR
46
(
2004
)
3
,
pp. 37-54
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