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What drives college-age Generation Y consumers ?
Noble, Stephanie M.; Haytko, Diana L.; Phillips, Joanna - In: Journal of business research : JBR 62 (2009) 6, pp. 617-628
Persistent link: https://www.econbiz.de/10003854671
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Adolescent influence in family purchase decision : an update and cross-national extension
Wang, Sijun; Holloway, Betsy B.; Beatty, Sharon E.; … - In: Journal of business research : JBR 60 (2007) 11, pp. 1117-1124
Persistent link: https://www.econbiz.de/10003560603
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Retail shopping typology of American teens
Breazeale, Michael; Lueg, Jason E. - In: Journal of business research : JBR 64 (2011) 6, pp. 565-571
Persistent link: https://www.econbiz.de/10008988793
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Unique but integrated : the role of individuation and assimilation processes in teen opinion leadership
Gentina, Elodie; Butori, Raphaëlle; Heath, Timothy B. - In: Journal of business research : JBR 67 (2014) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10010237672
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Adolescent consumption autonomy : a cross-cultural examination
Palan, Kay M.; Gentina, Elodie; Muratore, Isabelle - In: Journal of business research : JBR 63 (2010) 12, pp. 1342-1348
Persistent link: https://www.econbiz.de/10008747473
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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
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Adolescent's eWOM intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav; Maheswarappa, Satish Sasalu; Maity, Moutusy - In: Journal of business research : JBR 86 (2018), pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
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A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.; Carrete-Lucero, Lorena de la Paz; … - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492745