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What drives college-age Generation Y consumers ?
Noble, Stephanie M.; Haytko, Diana L.; Phillips, Joanna - In: Journal of business research : JBR 62 (2009) 6, pp. 617-628
Persistent link: https://www.econbiz.de/10003854671
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Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.; Goneau-Lessard, Karine - In: Journal of business research : JBR 62 (2009) 12, pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
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Adolescent influence in family purchase decision : an update and cross-national extension
Wang, Sijun; Holloway, Betsy B.; Beatty, Sharon E.; … - In: Journal of business research : JBR 60 (2007) 11, pp. 1117-1124
Persistent link: https://www.econbiz.de/10003560603
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Retail shopping typology of American teens
Breazeale, Michael; Lueg, Jason E. - In: Journal of business research : JBR 64 (2011) 6, pp. 565-571
Persistent link: https://www.econbiz.de/10008988793
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Advancing a participatory approach for youth risk behavior : foundations, distinctions, and research directions
Mason, Marlys J.; Tanner, John F.; Piacentini, Maria; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1235-1241
Persistent link: https://www.econbiz.de/10009756074
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Adolescent consumption autonomy : a cross-cultural examination
Palan, Kay M.; Gentina, Elodie; Muratore, Isabelle - In: Journal of business research : JBR 63 (2010) 12, pp. 1342-1348
Persistent link: https://www.econbiz.de/10008747473
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Adolescent perceptions of parent and peer influences on teen purchase : an application of social power theory
Goodrich, Kendall; Mangleburg, Tamara F. - In: Journal of business research : JBR 63 (2010) 12, pp. 1328-1335
Persistent link: https://www.econbiz.de/10008747480
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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508