Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Challenges and trends in modern banking"
~isPartOf:"Country of origin effect : looking back and moving forward"
~isPartOf:"Critical perspectives on business and management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Routledge companions in business, management and accounting"
~isPartOf:"The SAGE handbook of marketing theory"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 27 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Consumer behaviour
11
Brand image
4
Brand management
4
Markenimage
4
Verbraucherverhalten
3
Brand
2
Cognition
2
Kognition
2
Markenartikel
2
Marketing theory
2
Marketingtheorie
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Brand placement
1
Country image
1
Designation of origin
1
Electronic Banking
1
Electronic banking
1
Herkunftsbezeichnung
1
Identität
1
International
1
Internet
1
Luxury goods
1
Luxusgüter
1
Market segmentation
1
Marketingforschung
1
Marktsegmentierung
1
Neue Medien
1
OECD countries
1
OECD-Staaten
1
Online retailing
1
Online-Handel
1
Personality psychology
1
Persönlichkeitspsychologie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
5
Collection of articles of several authors
4
Sammelwerk
4
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
11
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Avramova, Yana R.
2
Bagozzi, Richard P.
2
Bernritter, Stefan F.
2
Cheah, Isaac
2
Dens, Nathalie
2
Russell, Cristel Antonia
2
Smit, Edith G.
2
Verlegh, Peeter
2
A.K., Adebayo
1
Barnes, Liz
1
Bidmon, Sonja
1
Boyland, Emma
1
Bradshaw, Alan
1
Brodowsky, Glen H.
1
Cova, Bernard
1
Cuthbert, Ron
1
Dalli, Daniele
1
Denegri-Knott, Janice
1
Dholakia, Nikhilesh
1
Duffy, Sarah
1
Eisend, Martin
1
Elliott, Richard
1
Engel, Larry
1
F.O., Omotayo
1
Gatter, M. Shirin
1
Goodstein, Ronald Charles
1
Heller, Jonas
1
Ho, Foo Nin
1
Hogg, Margaret K.
1
Holdershaw, Judith
1
Hüttl-Maack, Verena
1
Insch, Andrea
1
Kassarjian, Harold H.
1
Kim Nguyen Thuy Hang Dao
1
Konopka, Roman
1
Kämmerer, Maren
1
more ...
less ...
Published in...
All
Challenges and trends in modern banking
Country of origin effect : looking back and moving forward
Critical perspectives on business and management
International journal of advertising : the quarterly review of marketing communications
Routledge companions in business, management and accounting
The SAGE handbook of marketing theory
Consumer behavior analysis : (a) rational approach to consumer choice
4
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Marketing and multicultural diversity
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
The Routledge companion to consumer behavior analysis
Foxall, Gordon R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011341154
Saved in:
4
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
5
Brand
equity and
brand
loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
6
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
7
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
8
Representing global consumers: desire, possession, and identity
Belk, Russell W.
- In:
The SAGE handbook of marketing theory
,
(pp. 283-298)
.
2010
Persistent link: https://www.econbiz.de/10003923139
Saved in:
9
Consumer behavior analysis
Foxall, Gordon R.
- In:
The SAGE handbook of marketing theory
,
(pp. 299-315)
.
2010
Persistent link: https://www.econbiz.de/10003923147
Saved in:
10
The Routledge companion to identity and consumption
Ruvio, Ayalla A.
(
ed.
);
Belk, Russell W.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009687179
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
