Narrow search
Showing 1 - 7 of 7
Cover Image
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie; Ma, Zhenzhong; Liu, Zhiyang - In: Journal of business research : JBR 99 (2019), pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Cover Image
Institutional constraints of product innovation in China : evidence from international joint ventures
Ma, Zhenzhong; Yu, Mingyang; Gao, Chongyan; Zhou, Jieru; … - In: Journal of business research : JBR 68 (2015) 5, pp. 949-956
Persistent link: https://www.econbiz.de/10010516651
Cover Image
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris; Cleveland, Mark - In: Journal of business research : JBR 77 (2017), pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Cover Image
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Cover Image
Service quality and customer switching behavior in China's mobile phone service sector
Liang, Dapeng; Ma, Zhenzhong; Qi, Liyun - In: Journal of business research : JBR 66 (2013) 8, pp. 1161-1167
Persistent link: https://www.econbiz.de/10009756115
Cover Image
Relational governance in supplier-buyer relationships : the mediating effects of boundary spanners' interpersonal guanxi in China's B2B market
Dong, Weiwei; Ma, Zhenzhong; Zhou, Xiaoliang - In: Journal of business research : JBR 78 (2017), pp. 332-340
Persistent link: https://www.econbiz.de/10011736406
Cover Image
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752