This paper reports the results of a survey of cooperative managers regarding the use of communication technology including social media. The survey categorized 105 different cooperatives by current technology use and management practices. The survey found that Texas cooperative managers are...

Supermarket companies expend significant resources and employ many promotional activities so as to convince consumers to shop their stores. This analysis investigates the promotional activities of a single retail food company to determine the price and promotion responsiveness of fluid milk...

In an effort to ease communication between packaged goods manufacturers and retailers, this study investigates food retailers'Â’ preferences concerning the various promotional programs used in their stores. Through the use of a mail survey, retail executives from supermarket companies shared...