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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor

Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948

Persistent link: https://www.econbiz.de/10011644535

A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10011298749

Measures of perceived sustainability

Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193

Persistent link: https://www.econbiz.de/10011302912

The role of customization, brand trust, and privacy concerns in advergaming

Wottrich, Verena M.; Verlegh, Peeter; Smit, Edith G. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 60-81

Persistent link: https://www.econbiz.de/10011687883

Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets

Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313

Persistent link: https://www.econbiz.de/10011689825

The impact of corporate social responsibility on customer attitudes and retention : the moderating role of brand success indicators

Doorn, Jenny van; Onrust, Marjolijn; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 607-619

Persistent link: https://www.econbiz.de/10011780885

Which cues cause consumers to perceive brands as more global? : a conjoint analysis

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626

Persistent link: https://www.econbiz.de/10011517527

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Will ethical consumers sustain their values in the global credit crunch?

Carrigan, Marylyn; Pelsmacker, Patrick de - In: International marketing review 26 (2009) 6, pp. 674-687

Persistent link: https://www.econbiz.de/10009523938

The impact of user emotions on intentions to continue using online food delivery applications : the influence of application quality attributes

Handayani, Putu Wuri; Azzizah, Safa Fathya; Annisa, Audrey - In: Cogent business & management 9 (2022) 1, pp. 1-20

This study analyzes the quality attributes to online food delivery applications (OFD) that affect users' emotions and their continuous use intentions according to the pleasure-arousal-dominance and stimulus-organism-response theories. The study employs a mixed methods approach. The data...

Persistent link: https://www.econbiz.de/10014441944