//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Cultural identity"
~subject:"Culture"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 26 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Culture
Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
97
Brand management
35
Markenführung
35
Fashion
22
Brand
21
Beziehungsmarketing
19
Relationship marketing
19
Brand image
17
Luxury goods
17
Luxusgüter
17
Markenimage
17
Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Advertising effects
12
Marketing management
12
Marketingmanagement
12
Werbewirkung
12
Kulturelle Identität
10
Globalisierung
9
Globalization
9
International marketing
9
Internationales Marketing
9
Online-Handel
9
Welt
9
World
9
Customer value
8
Kundenwert
8
Advertising
7
Kundenzufriedenheit
7
Werbung
7
purchase intention
7
more ...
less ...
Online availability
All
Undetermined
60
Free
5
Type of publication
All
Article
101
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
104
Collection of articles of several authors
6
Sammelwerk
6
Conference paper
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
104
Author
All
Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Ko, Eunju
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Cleveland, Mark
18
Kim, Kyung Hoon
18
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Dens, Nathalie
12
Septianto, Felix
12
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Teng, Lefa
11
Aiello, Gaetano
10
Balaji, M. S.
10
Chebat, Jean-Charles
10
Kukar-Kinney, Monika
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Choi, Jeonghye
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Merchant, Altaf
9
Shukla, Paurav
9
Bang Nguyen Viet
8
Beatty, Sharon E.
8
Flavián Blanco, Carlos
8
Geuens, Maggie
8
Gustafsson, Anders
8
Kim, Juran
8
Mattila, Anna S.
8
Melewar, T. C.
8
Paul, Justin
8
Reijmersdal, Eva A. van
8
Smit, Edith G.
8
Taylor, Charles Raymond
8
Wiedmann, Klaus-Peter
8
Yang, Zhiyong
8
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of promotion management : innovations in planning and applied research
World review of entrepreneurship, management and sustainable development
Journal of retailing and consumer services
13
International journal of advertising : the review of marketing communications
5
International marketing review
5
Journal of marketing communications
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
Psychology & marketing
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Journal of global fashion marketing : JGfM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The service industries journal
2
Baltic journal of management
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
European management journal
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of business performance management
1
more ...
less ...
Source
All
ECONIS (ZBW)
104
Showing
1
-
10
of
104
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
2
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Special issue:
Fashion
marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
4
Fashion
marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
5
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
7
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
8
Fashion
's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
Saved in:
9
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
10
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury
fashion
brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->