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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations
Wei, Yujie; Donthu, Naveen; Bernhardt, Kenneth L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2171-2177
Persistent link: https://www.econbiz.de/10009787905
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The fluent online shopping experience
Mosteller, Jill; Donthu, Naveen; Eroglu, Sevgin - In: Journal of business research : JBR 67 (2014) 11, pp. 2486-2493
Persistent link: https://www.econbiz.de/10010402745
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How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300
Persistent link: https://www.econbiz.de/10012643762