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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing and consumer services"
~person:"Dennis, Charles"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"Globalization"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
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Brand image
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Dennis, Charles
Diehl, Sandra
Handayani, Putu Wuri
Kim, Kyung Hoon
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
40
Septianto, Felix
29
Prentice, Catherine
21
Dwivedi, Yogesh Kumar
20
Paul, Justin
20
Park, Jungkun
18
Cleveland, Mark
17
Dhir, Amandeep
17
Thaichon, Park
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Chebat, Jean-Charles
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Richard, Marie-Odile
16
Jebarajakirthy, Charles
15
Rana, Nripendra P.
15
Valette-Florence, Pierre
15
Diamantopoulos, Adamantios
14
Pantano, Eleonora
14
Gustafsson, Anders
13
Kaur, Puneet
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Talwar, Shalini
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Balaji, M. S.
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Bartikowski, Boris
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Das, Gopal
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Japutra, Arnold
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Filieri, Raffaele
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Lunardo, Renaud
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of promotion management : innovations in planning and applied research
6
International journal of consumer studies
4
International journal of hospitality management
4
International journal of retail & distribution management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of brand management : an international journal
4
Marketing letters : a journal of research in marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
British journal of management
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European journal of marketing : EJM
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International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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41
Store buildings as tourist attractions : mining retail meaning of store building pictures through a machine learning approach
Pantano, Eleonora
;
Dennis, Charles
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 304-310
Persistent link: https://www.econbiz.de/10012115145
Saved in:
42
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
43
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
44
Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu
;
Laroche, Michel
;
Aurup, …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
Saved in:
45
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
46
Materialism and the sharing economy : a cross-cultural study of American and Indian consumers
Davidson, Alexander
;
Habibi, Mohammad Reza
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 364-372
Persistent link: https://www.econbiz.de/10011771915
Saved in:
47
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
Saved in:
48
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
49
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
50
Are pharmaceutical ads affording consumers a greater say in their health care? : the evaluation and self-empowerment effects of different ad appeals in Brazil
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 945-974
Persistent link: https://www.econbiz.de/10011859158
Saved in:
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