//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Psychology & marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Babin, Barry J."
~person:"Diehl, Sandra"
~person:"Dwivedi, Yogesh Kumar"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 25 applied filters
Year of publication
From:
To:
Subject
All
Cognition
Customer satisfaction
Internationales Marketing
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Werbung
brand personality
Consumer behaviour
77
Brand management
16
Markenführung
16
Advertising effects
14
Werbewirkung
14
Brand image
12
Markenimage
12
Cultural identity
11
Emotion
11
Kulturelle Identität
11
Online-Handel
11
Brand
10
Advertising
9
Globalisierung
9
Globalization
9
International marketing
9
Welt
8
World
8
Beziehungsmarketing
7
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Relationship marketing
7
Einzelhandel
6
Retail trade
6
Confidence
5
Culture
5
Dienstleistungsqualität
5
E-commerce
5
Electronic Commerce
5
Ethnic group
5
Ethnische Gruppe
5
Indonesia
5
Indonesien
5
more ...
less ...
Online availability
All
Undetermined
46
Free
9
Type of publication
All
Article
78
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
2
Konferenzbeitrag
2
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
79
Author
All
Babin, Barry J.
Diehl, Sandra
Dwivedi, Yogesh Kumar
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
42
Cleveland, Mark
18
Kim, Kyung Hoon
18
Septianto, Felix
15
Valette-Florence, Pierre
15
Woodside, Arch G.
15
Diamantopoulos, Adamantios
14
Filieri, Raffaele
14
Bartikowski, Boris
13
Richard, Marie-Odile
13
Kukar-Kinney, Monika
12
Teng, Lefa
12
Balaji, M. S.
11
Gustafsson, Anders
11
Veloutsou, Cleopatra
11
Wiedmann, Klaus-Peter
11
Aiello, Gaetano
10
Chebat, Jean-Charles
10
Das, Gopal
10
Dens, Nathalie
10
Lim, Weng Marc
10
McLean, Graeme J.
10
Merchant, Altaf
10
Paul, Justin
10
Seo, Yuri
10
Shukla, Paurav
10
Yi, Youjae
10
Beatty, Sharon E.
9
Flavián Blanco, Carlos
9
Geuens, Maggie
9
Grewal, Dhruv
9
Gupta, Suraksha
9
Sung, Yongjun
9
Taylor, Charles Raymond
9
Wagner, Udo
9
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Psychology & marketing
World review of entrepreneurship, management and sustainable development
Journal of retailing and consumer services
28
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of Indian culture and business management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
European journal of marketing : EJM
6
The marketing review
6
International journal of retail & distribution management
5
International marketing review
5
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
Information systems management
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Marketing letters : a journal of research in marketing
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of wine business research : IJWBR
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Electronic government : EG; an international journal
2
International advertising and communication : current insights and empirical findings
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
61
-
70
of
79
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Examining antecedents of consumers' pro-environmental behaviours : TPB extended with materialism and innovativeness
Alzubaidi, Hawazin
;
Slade, Emma L.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
122
(
2021
),
pp. 685-699
Persistent link: https://www.econbiz.de/10012420607
Saved in:
62
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
63
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
64
Brand
placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
65
Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery
Asti, Wilda Paras
;
Handayani, Putu Wuri
;
Azzahro, Fatimah
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10012549612
Saved in:
66
The moderating role of shopping trip type in store satisfaction formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of business research : JBR
78
(
2017
),
pp. 133-142
Persistent link: https://www.econbiz.de/10011736263
Saved in:
67
Framework for success of online
brand
management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
68
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
69
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
Saved in:
70
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
First
Prev
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->