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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Diehl, Sandra"
~person:"Donthu, Naveen"
~person:"Gallan, Andrew S."
~person:"Gustafsson, Anders"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Kundenzufriedenheit
Werbewirkung
Consumer behaviour
68
Konsumentenverhalten
68
Brand management
14
Markenführung
14
Customer satisfaction
12
Advertising effects
11
Emotion
11
Beziehungsmarketing
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Cultural identity
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Kulturelle Identität
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Einzelhandel
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Product Placement
5
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Diehl, Sandra
Donthu, Naveen
Gallan, Andrew S.
Gustafsson, Anders
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Dens, Nathalie
8
Balaji, M. S.
6
Eisend, Martin
5
Ko, Eunju
5
Matthes, Jörg
5
Septianto, Felix
5
Bang Nguyen Viet
4
Barnes, Donald C.
4
Castonguay, Jessica
4
Martin, Drew
4
Taylor, Charles Raymond
4
Teng, Lefa
4
Avramova, Yana R.
3
Bakir, Aysen
3
Bernritter, Stefan F.
3
Bui, M̃y
3
Chang, Chun-Tuan
3
Chen, Pei-Chi
3
Choi, Yung Kyun
3
Collier, Joel E.
3
Diamantopoulos, Adamantios
3
Ding Hooi Ting
3
Dwivedi, Yogesh Kumar
3
Gentry, James W.
3
Huhmann, Bruce A.
3
Janssen, Loes
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Jeon, Jung Ok
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Jha, Subhash
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Kim, Sang Jin
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Liu, Martin J.
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Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
6
Journal of retailing
4
Journal of electronic commerce research : JECR
3
Journal of marketing communications
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Cutting edge international research
2
International advertising and communication : current insights and empirical findings
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of promotion management : JPM
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
The journal of brand management : an international journal
2
A reader in marketing communications
1
Baltic journal of management
1
Electronic commerce research
1
Electronic retailing
1
European journal of marketing : EJM
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the review of marketing communications
1
International journal of business performance management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of wine business research : IJWBR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service research
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
4
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
5
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
7
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
8
How do you feel today? : managing patient emotions during health care experiences to enhance well-being
McColl-Kennedy, Janet R.
;
Danaher, Tracey S.
;
Gallan, …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 247-259
Persistent link: https://www.econbiz.de/10011745308
Saved in:
9
Service encounters, experiences and the customer journey : defining the field and a call to expand our lens
Voorhees, Clay M.
;
Fombelle, Paul W.
;
Gregoire, Yany
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 269-280
Persistent link: https://www.econbiz.de/10011745316
Saved in:
10
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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