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~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Campo, Katia"
~person:"Chang, Chun-Tuan"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
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Consumer behaviour
Customer satisfaction
E-commerce
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Online retailing
brand personality
Konsumentenverhalten
28
Advertising effects
9
Online-Handel
9
Werbewirkung
9
Brand management
7
Electronic Commerce
7
Markenführung
7
Food retailing
6
Lebensmitteleinzelhandel
6
Advertising
5
Distribution channel
5
Einzelhandel
5
Retail trade
5
Vertriebsweg
5
Werbung
5
Brand
4
Brand image
4
Food trade
4
Lebensmittelhandel
4
Markenartikel
4
Markenimage
4
Beziehungsmarketing
3
Cognition
3
Gender
3
Geschlecht
3
Indonesia
3
Indonesien
3
Kognition
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
Product Placement
3
Product placement
3
Relationship marketing
3
advertising
3
brand attitude
3
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17
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6
Type of publication
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Article
28
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28
Aufsatz in Zeitschrift
28
Conference paper
2
Konferenzbeitrag
2
Language
All
English
28
Author
All
Campo, Katia
Chang, Chun-Tuan
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
16
Grewal, Dhruv
13
Kim, Kyung Hoon
9
Dens, Nathalie
7
Breugelmans, Els
6
Moschis, George P.
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Aiello, Gaetano
5
Blut, Markus
5
Burton, Scot
5
Kim, Juran
5
Smit, Edith G.
5
Van Dat Tran
5
Bae, Joonheui
4
Biswas, Abhijit
4
Chun, Eunha
4
Chung, Christina
4
Eisend, Martin
4
Howlett, Elizabeth
4
Islam, Tahir
4
Kwak, Hyokjin
4
Loureiro, Sandra Maria Correia
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Wright, Len Tiu
4
Baek, Tae Hyun
3
Bagozzi, Richard P.
3
Bang Nguyen Viet
3
Bearden, William O.
3
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Published in...
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
ERIM report series research in management
6
Journal of electronic commerce research : JECR
6
Journal of retailing and consumer services
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of the Academy of Marketing Science
5
International marketing review
4
Journal of marketing
4
Journal of advertising research
3
MO
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
KUL Working Paper
2
Marketing and multicultural diversity
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion paper / Center for Economic Research, Tilburg University
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
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All
ECONIS (ZBW)
28
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1
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of
28
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date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
The influence of augmented reality on e-commerce : a case study on
fashion
and beauty products
Gabriel, Adelya
;
Ajriya, Alina Dhifan
;
Fahmi, Cut Zahra …
- In:
Cogent business & management
10
(
2023
)
2
,
pp. 1-20
implementing AR on beauty and
fashion
products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
Saved in:
3
Intergenerational appeal in advertising : impacts of
brand
- gender extension and
brand
history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
Saved in:
4
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
5
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Drivers of and barriers to organic purchase behavior
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
Saved in:
7
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina
;
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
Saved in:
10
Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark
;
Gijsbrechts, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
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