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Too good to be true : the role of online reviews' features in probability to buy

Maslowska, Ewa; Malthouse, Edward C.; Bernritter, Stefan F. - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 142-163

Persistent link: https://www.econbiz.de/10011687909

Understanding the effects of different review features on purchase probability

Kim, Su Jung; Maslowska, Ewa; Malthouse, Edward C. - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10011859197

Online social anxiety and mobile instant messaging adoption and continuance usage intention : how does it relate to social, technical, and mobility factors?

Chen, Charlie C.; Lou, Shanshan; Laddawan Kaewkitipong - In: Cogent business & management 9 (2022) 1, pp. 1-17

The rise in MIM apps usage have resulted in increased interruptions to people daily social life, causing distractions and online social anxiety. The purpose of this study is to investigate the influence of social, technical, and mobility factors on social anxiety, as well as the initial and...

Persistent link: https://www.econbiz.de/10014441948