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~isPartOf:"Cogent business & management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Amer, Sally Mohamed"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Teng, Lefa"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
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Customer satisfaction
Konsumentenverhalten
Mode
Online retailing
Consumer behaviour
80
Brand management
24
Markenführung
24
Fashion
20
Luxury goods
19
Luxusgüter
19
Beziehungsmarketing
13
Brand
13
Markenartikel
13
Relationship marketing
13
Internet marketing
12
Marketing management
12
Marketingmanagement
12
Online-Marketing
12
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11
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Einzelhandel
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Online-Handel
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84
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86
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86
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5
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5
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1
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86
Author
All
Amer, Sally Mohamed
Ko, Eunju
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Teng, Lefa
Verhoef, Peter C.
Cleveland, Mark
17
Kim, Kyung Hoon
17
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Septianto, Felix
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Aiello, Gaetano
10
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Seo, Yuri
10
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Paul, Justin
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Donthu, Naveen
7
Geuens, Maggie
7
Gupta, Suraksha
7
Gustafsson, Anders
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
Wagner, Udo
7
Wiedmann, Klaus-Peter
7
Babin, Barry J.
6
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Published in...
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Cogent business & management
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
13
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of consumer studies
4
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
The journal of consumer marketing
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in culture, tourism and hospitality research
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
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ECONIS (ZBW)
86
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1
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86
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Consumer experiences of virtual reality : insights from VR luxury
brand
fashion
shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
3
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
4
Staging luxury experiences for understanding sustainable
fashion
consumption : a balance theory application
Han, Jinghe
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
74
(
2017
),
pp. 162-167
Persistent link: https://www.econbiz.de/10011675566
Saved in:
5
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
6
Fashion
's role in visualizing physical and psychological transformations in movies
Choi, Hyeonyoung
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2911-2918
Persistent link: https://www.econbiz.de/10010235280
Saved in:
7
Fashion
marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
8
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
9
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
10
Special issue:
Fashion
marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
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