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How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Social media campaigns and domestic products consumption : a study on an emerging economy

Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; … - In: Cogent business & management 9 (2022) 1, pp. 1-19

The growth of the "Internet" and the subsequent use of smartphones has led to heavy social media usage in recent years. Social media campaigns have been successful in influencing purchase intention. Ethnocentrism also affects the purchase intention (PI) of domestic products. ETH is an evolving...

Persistent link: https://www.econbiz.de/10014443936

The market for privacy : understanding how consumers trade off privacy practices

Eggers, Felix; Beke, Frank T.; Verhoef, Peter C.; … - In: Journal of interactive marketing 58 (2023) 4, pp. 341-360

Persistent link: https://www.econbiz.de/10014424484

Revisit intention and satisfaction : the role of destination image, perceived risk, and cultural contact

Bang Nguyen Viet; Dang Huu Phuc; Ho Hai Nguyen - In: Cogent business & management 7 (2020) 1, pp. 1-20

This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...

Persistent link: https://www.econbiz.de/10012626751

Understanding online purchase intention : the mediating role of attitude towards advertising

Hai Ho Nguyen; Bang Nguyen Viet; Nguyen Yen Thi Hoang; … - In: Cogent business & management 9 (2022) 1, pp. 1-23

Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test key factors that have a direct impact on customer...

Persistent link: https://www.econbiz.de/10014431943

The effects of cultural differences on consumers' willingness to share personal information

Schumacher, Christopher; Eggers, Felix; Verhoef, Peter C.; … - In: Journal of interactive marketing 58 (2023) 1, pp. 72-89

Persistent link: https://www.econbiz.de/10014228866

Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India

Sharma, Aman; Sharma, Bhuvanesh Kumar; Rajput, Sneha; … - In: Cogent business & management 10 (2023) 1, pp. 1-19

The aim of this research paper is to investigate the adoption of digital branding among specialty eatery start-ups in a post-pandemic environment. The study analyses the relevance of digital branding's advantages and drawbacks, and examines the intention of specialty eateries to adopt digital...

Persistent link: https://www.econbiz.de/10014477179

Measuring social media impact on Impulse Buying Behavior

Singh, Prakash; Sharma, Bhuvanesh Kumar; Arora, Lokesh; … - In: Cogent business & management 10 (2023) 3, pp. 1-21

In today's ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide. To navigate these changes successfully, businesses are increasingly turning to Social Networking Sites (SNS) to attract, connect with,...

Persistent link: https://www.econbiz.de/10014506302