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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending

Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393

Persistent link: https://www.econbiz.de/10013256051

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Drivers of and barriers to organic purchase behavior

Doorn, Jenny van; Verhoef, Peter C. - In: Journal of retailing 91 (2015) 3, pp. 436-450

Persistent link: https://www.econbiz.de/10011377050

The impact of consumer confidence on store satisfaction and share of wallet formation

Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing 91 (2015) 3, pp. 516-532

Persistent link: https://www.econbiz.de/10011377071

Loyalty formation for different customer journey segments

Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29

Persistent link: https://www.econbiz.de/10012130003

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

Multichannel shopper segments and their covariates

Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413

Persistent link: https://www.econbiz.de/10003794925

Customer experience creation : determinants, dynamics and management strategies

Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10003834491

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments

Loureiro, Sandra Maria Correia; Koo, Dong-mo; Ribeiro, Lara - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 435-459

Persistent link: https://www.econbiz.de/10010408597

Revisit intention and satisfaction : the role of destination image, perceived risk, and cultural contact

Bang Nguyen Viet; Dang Huu Phuc; Ho Hai Nguyen - In: Cogent business & management 7 (2020) 1, pp. 1-20

This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural...

Persistent link: https://www.econbiz.de/10012626751