Khan, Shahzad Ahmad; Al Shamsi, Ibrahim Rashid; Ghila, … - In: Cogent business & management 9 (2022) 1, pp. 1-12
brand attachment, however, the influx of widespread digitization has changed the way consumers behave and the way the brands … relationship between the dimensions of luxury value (functional, individual, and social) and consumer luxury brand-related behavior … research results advocate the significant moderating influence of digital marketing on luxury value and consumer luxury brand …